Goal: Develop a new logo for the return of one of the oldest and most storied rivalries in college sports. The Lone Star Showdown is back, reigniting the fierce competition between the Texas A&M Aggies and Texas Longhorns. 2024 Belmont Stakes race to be used across all media (print, digital, broadcast) that promotes the excitement of the event while appealing to younger crowds. 

Client: University of Texas, Texas A&M University, Cotton Holdings

Scope: Creative Direction & Design

All collegiate logos were created while employed at CLC and are the property of those respective universities.