Goal: In my role as Creative Director, our Learfield Creative team partnered with Drive & Co., now College.town, to develop a parent brand and brand architecture that clearly communicates how the company creates value and efficiencies for leaders in college athletics and higher education. The engagement included defining the brand architecture, designing primary and secondary logos, developing a custom typeface, creating event signage and environmental branding, and building a flexible social media template system to ensure a consistent brand experience across every touchpoint.

Scope: Brand Naming, Creative Direction, Custom Typography, Custom Numeral Set, and Brand Identity

Photography: Provided by College.town

Credits: David Port | CD/Project Lead, Steven Guye | Design

All logos were created while employed at CLC and are the property of those respective clients.